By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
In today’s business culture, authority roles and responsibilities are usually shared throughout a company. With everything that a retailer has on their plate it is almost impossible to get it all done as a one man (or woman) show. We are no
longer specializing in one product line or one category. In order to remain competitive, we are constantly evolving and changing to meet the different wants, needs and buying habits of diverse consumers.
How many hats did you wear today? Manager of payroll, IT, marketing, inventory, logistics, human resources, social media and of course keeper of the keys to name a few. What hat can you let go? Who on your staff could assist you in taking on some of these tasks so that you have more time to spend in other areas of your business? Have you ever taken a survey of your employees’ skill sets that could be an untapped resource? You may not know it but there may be a social media expert, marketing or promotions manager, demonstration cook, speaker or home show coordinator already on staff that you have overlooked just because the right questions were never asked.
You’re a busy person, juggling family, life, hobbies and a business. There are more stressors in business today than in any other time in history. The internet age has totally changed the way we live, work and think. It has also made it easier today for people to acquire a whole new repertoire of skill sets. Today’s employee can be a bigger asset to an employer than ever before. Don’t let these skills go to waste. If you haven’t already, I suggest you hold a company town hall meeting or survey to find out exactly who works for you and how they can help to make your job easier, help to run your company more efficiently and who knows, you may even tap into hidden talents that can be used to push your company to the top of your market.