The PCBC attendees had access to in-depth presentations and education sessions led by thought leaders from multiple industry facets and business sectors, to energize the homebuilding profession with inspiration and innovative thinking. Education, the flagship of PCBC, provided the attendees with tangible learnings that they could immediately apply to their businesses and careers. Keynote speakers Allison Levine and Sekou Andrews delivered impactful speeches that inspired, re-energized and empowered the entire cross-section of the housing community.
This year’s event hit record numbers – from an increase in attendance, to Hot Show sales reaching just under $11.5 million – and while we may have left still arguing about whether it’s ‘Looavul,’ ‘Looeyville,’ or ‘Luhvul,’ we can all agree that RTO World left us feelin’ lucky in Kentucky. “The success of this year’s RTO World was made possible by the contributions and efforts of everyone involved,” said APRO Executive Director Jill McClure. “Attendees, exhibitors, sponsors, board members and staff all play an essential role that makes this event shine.”
Read Full Feature Story
By Claire Diaz-Ortiz
The seven universal elements of powerful storytelling will dramatically improve how you connect with your customers and grow your business through social media channels.
Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building, as presented in Donald Miller’s #1 Wall Street Journal bestseller, Building a StoryBrand.
The StoryBrand team answers hundreds of questions in their workshops and online seminars on applying the StoryBrand model in specific communication channels that include social media, websites, direct mail, and more.
Read Full Book Review
About The Author
Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was a nearly employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company, and called “The Woman Who Got the Pope on Twitter” by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been widely featured in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.