• Elle’s View As I See It
  

THE POWER OF TRUST
 
There are countless ways to measure the value of a business: sales, growth, market share, profitability. But there’s another asset that never appears on a balance sheet: trust.
Trust gives customers something increasingly valuable: confidence. Confidence that the advice they’re receiving is honest, the product is right for them, the price is fair, and if they need help tomorrow, someone will still be there to answer the phone...

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•  Moe's Musings 
  

STAYING CONNECTED
 
Today, it is easier to reach people than ever before. Phone, text, email, and social media connect us. Telegrams and homing pigeons just wouldn’t make it. We’re fortunate to be able to reach out and get the information we need almost instantly from our connections (as long as they respond). The internet also gives us the opportunity to answer our own questions before we can connect with another human.
I start my work week connecting with my social, professional, or commercial relationships, PR and ad agencies, manufacturers, distributors, associations, buying groups, and marketing folks from all over the industry. These connections bring the information to create the magazine you’re reading.

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