Current Issue

Moe's Musings

IF IT’S ON YOUR FLOOR,SELL IT!
I was recently at a convention and had the opportunity to sit down with an independent dealer that owned a Waterbed and Mattress Gallery. Yes, you read that right, waterbed. He kept waterbed in the company’s name because he felt it’s part of his brand recognition and he still sells a good deal of replacement parts to people hanging onto their ‘70s waterbeds (you know who you are!).
I asked him what he sold besides waterbed parts and mattresses. He told me pillows and bedding played a big part in increasing ticket sales. My next question was, “What does your showroom look like?” He told me they had vignettes set up to look like bedrooms with side tables, lamps, pictures, etcetera. I asked if he sold any of those items. The answer was “No, why?”. My reply was, “If you show it - you should sell it.”

​PARTNER SPOTLIGHT

Main Feature

​Industry News

Association News