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Moe's Musings

WINDS OF CHANGE
What is a trade show? Is it a place to trade or a place for trade? Who is trading
and why? The world of trade shows seems to be heading on an uncharted course,
and not just the Building, Kitchen & Bath and Consumer Electronics shows, but
all trade shows.
Historically, trade shows started with people displaying their wares in public
places, a tradition that began when no precise records were available. The book
of Ezekiel (written in 588 BC) contains many references to merchants trading in a
“multitude of riches—silver, iron, tin and lead”. Merchants took time to talk with
buyers about their wares as they agreed to barter or negotiated a fair price. Public
exhibition of wares was the only way to market their products

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