Monthly Columnists
Libby Wagner
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CULTURE COACHGOOD SERVICE: A TRAVEL TRIPTYCH
Because I travel about fifty percent of my time, it’s a great way to research and investigate customer service and the nuances of differentiation. The truth is that most retail experiences are not going to be unique because it is most often the case that our... Read More |
John Tschohl
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CUSTOMER SERVICETAKE A “VOW TO WOW”
I am in the process of updating one of my books and I came across a heading that I had written in for Costco....Vow to Wow. Since day one COSTCO has had an unwavering commitment to doing the right thing for their members, employees, suppliers and the community. Their strategy is... Read More |
Elly Valas
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RETAIL VIEWSMAKING SENSE OF MARKETING
I’ve always been an avid proponent of frequent advertising—particularly price advertising. Advertising keeps your name in front of your prospects and reminds them that you are competitive, carry name brands, and have a wide selection. In the past, I felt that regular... Read More |
