WRITERS
John Tschohl
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CUSTOMER SERVICEDELIVERING AN UNMATCHED CUSTOMER EXPERIENCE IN THE DIGITAL AGE
Are you aware that highly engaged customers buy 90% more frequently, spend 60% more per purchase, and have 3x the annual value compared to the average customer? That’s a huge revenue opportunity that you can take... Read More |
Libby Wagner
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CULTURE COACHELEMENTS OF A BEAUTIFUL WORK CULTURE: CLARITY & SPECIFICITY
Back in the day, we used to give a special mug at our Influencing Options events. On the side was embossed a simple statement: In the spirit of specificity, tell me what you want. Fifteen years later, our clients still ask for the mugs. I often tell my clients that if... Read More |
Steven Morris
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ON BRANDCREATING BRAND RESONANCE
I’m at a Super Bowl party, hanging with friends and neighbors, when a commercial for light beer comes on. The actors repeat a quirky saying over and over. A friend says, “I don’t get it – I don’t understand why they’re spending millions on a ridiculous saying!” I say, “That’s advertising. They’re playing to... Read More |
Mario Juarez
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BUSINESS MINDSETFICTION: A HUMAN SUPERPOWER
The woman awoke with the rising sun, and by early morning she was busy with her day’s work as a roaming shopper. Traveling with a small group of friends and coworkers, she visited one favorite haunt after another. Some places offered delightful surprises, but others were downright shady. Read More |
TRENDS
Mike Allen
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Bill Bazemore
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Tom Hickman
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Jim Ristrow
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Patrick Maloney
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Joe Higgins
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SERVICE
Ralph Wolfe
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