By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
Thanks for being associated with The Retail Observer
By definition, to be an associate is to be joined in a relationship such as with a colleague, ally or companion, etc. You as readers, and we as The Retail Observer, are associated by having the goal of bettering our businesses and ourselves through the sharing of information, and offering assistance, knowledge, and friendship.
We also participate in co-opatition. Wait, that’s not a word, you may say. What is co-opatition (co-op-a-ti-tion)? It's simply cooperation between competitors.
One of the best ways to move product is by joining an association. Through our associations and affiliations, we can implement change in an industry through the power in our numbers. As you look at our masthead to the right of this column, you will find we have affiliated our magazine with many of the top associations and buying groups in this industry, with more affiliations coming down the road. We’ve done this to help you, our readers, to increase sales.
Today, approximately 25,000 copies of The Retail Observer (18,000 and 7,000 digital) are distributed throughout North America and in 36 countries overseas. If each copy of the magazine is read by five people, that would equate to a pass-along readership of over 125,000 people (and we are pretty sure that is a conservative number). Just think, you belong to a large group of individuals that have a similar goal in mind as you—to move product, to move boxes.
In 2019, we are introducing new writers and sections in the magazine. With this issue, we'd like to welcome Steve Morris with his new column, On Brand, and Mario Juarez with Business Mindset. We are working within our industry to bring you stories of successes and lessons from failures. We will help you to find seminars and educational opportunities to assist you and your employees to further your skills in this ever-changing marketplace. We will look for value-added opportunities through our advertisers to bring you products and services to help you move product and increase your bottom line. What’s new, what’s hot and who’s who will still be the main part of what we do.
Here’s to the possibilities of the New Year— may you turn your inventory often!
By Eliana Barriga
Publisher and Managing Editor for The Retail Observer
Last week I witnessed a deeply moving event at a women’s business conference in New York City. At one point, the leaders invited women to come onstage and share their experiences overcoming obstacles in their lives.
A woman came forward, visibly distraught, and bravely told her story of serious financial and personal challenges. It was moving to witness her vulnerability. Behind me, I heard a woman whisper to her seatmate, “We’ve got to do something. Let's raise some money for her–here, I’ll give $50.” Moved by her gesture, I turned and said, “I’m in–here’s $100.” Other women sitting nearby opened their hearts and wallets and soon we had $2,400.
I said, “Somebody should go to corporate and tell senior management what we’re doing.” One of the women said, “I’ll go.” Ten minutes later she returned, beaming, and said, “We did it! We’ve got $4,400.”
I guess it would be reasonable to ask: “What does this story have to do with my success? I’ve earned whatever I have by my own hard work!”
Well, let's consider Joseph and JoAnn Callaway. In their book, Clients First: The Two-Word Miracle, they reveal how they built a hugely successful Phoenix, AZ real estate business by doing the unthinkable: they based every single business decision on the best interests of their clients, regardless of the inconvenience and expense to themselves. While countless other agents were biting the dust during the subprime mortgage debacle, the Callaways were thriving. They encapsulate their philosophy in three simple words: Honesty, Competence, and Caring.
Too often, when contemplating the next bold step to build our business, we look for formulas, hoping that by following the steps others have taken we’ll achieve the same results.
But this is a New Year—let’s honor the spirit as well as the letter of the law. Let’s remember a wise Chinese saying: “If you want happiness for an hour, take a nap. If you want happiness for a day, go fishing. If you want happiness for a year, inherit a fortune. If you want happiness for a lifetime, help somebody.”
To our shared success,