By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
In the previous issue, I discussed the 50-year history of The Retail Observer, and now I’ll discuss what’s new and coming.
Change is always an important part of the health of any magazine,
while keeping in mind your core values and what appeals to your readers. This has been our mission since we took over in 2007.
We have added some new Trends articles which you may have noticed in the January issue. The first of these is Technology of Business. In this piece, we will have industry experts discuss programs and solutions to help you better run the front and back of the house of your company. This area will expand as we have re-upped our alliance with DSE (Digital Signage Expo) and have a new partnership with The National Retail Federation. I just visited their show in New York — more on that soon.
In other categories, we will be bringing you more news and trends from the Connected Home, HSTN and Prosource in the CE and integration areas of your businesses. As homes and your customer get smarter, we want to be your source for keeping up with these fast- paced changes as they happen.
The final new category we touched on in the past is Outdoor Trends. With our alliance with SPOGA Germany and the growth in the retail, design, and construction industry, the outdoor space has become a well-added source of income to many of our readers.
We look forward to presenting these new categories to you and have more plans coming as our magazine and readership continues to grow in the future.