By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
So what is your definition of “green”?
We are familiar with the Green Movement, green appliances and the greening of America. These are just a few of the many terms we hear in the media these days. I grew up with Kermit the Frog being green, Green Eggs and Ham and the Emerald City (also green). “Green” was a much easier concept to understand back then, before it took on the many forms and concepts we are exposed to today.
I believe in living the green life at home and in the workplace environment. I recycle as much as I can, I telecommute and internet shop when at all possible. That’s considered green. I feel green is a way of thinking, being and doing that chooses to care for our earth and the preservation of the environment, not only for ourselves and our children, but for the generations to come. No matter what the product, the cause or the reason, more and more people and companies are adding green practices to what they do — green construction, green design and green living.
It’s time to ask yourself where you stand on this issue. The question remains, how can you be green in ways within your own control? What can you do each day to make a difference? It’s not what you say but what you do and how you do it that matters. Making even a small change is better than nothing at all. I challenge all of you to just do it and become green, act green and live green in some aspect of your lives.
The Retail Observer is one of the only green magazines in the Industry. We use post-consumer recycled paper, go through a monthly SFI Certified Chain of Custody process and special print heat processes with soy-based inks and special cut sizing to get these certifications that very few magazines use. This said there is still a way to be even greener, that would be to go digital. Our digital issue comes out the first of every month and allows you to take advantage of the links we provide and the video assets we offer. Another way to be greener would be to see how many people in your company receive the print issue and maybe cut down to one shared copy for all. This can be accomplished at www.retailobserver.com/subscribe. So again, ask yourself the question, “What does green mean to me?”
Happy Green Retailing,