By Eliana Barriga Publisher and Managing Editor for The Retail Observer ![]() “IT’S NOT HARD TO MAKE DECISIONS, WHEN YOU KNOW WHAT YOUR VALUES ARE.” –Roy E. Disney, partner and co-founder of Walt Disney I am currently looking into hiring an of ce assistant and have been a bit hesitant about starting the hiring process. The team we have right now works so well together, and I know it can be difficult to find someone that fits in just right... Or is it? In any relationship, when we are clear about our own values, needs and “must-haves” it is easy to communicate that to others. The trouble comes when you don’t know what you want, and can’t effectively communicate what you expect from others. We all know that this is no way to live a purposeful life or run a successful business. In order to solidify the structural integrity of your business, dust off that mission statement, re-evaluate where you’ve been, where you are and where you’re going. Identify who you are as individuals, a team, and a company. With the fast pace of life, these things can get a bit blurry over time–yet they do need to be addressed. The book, The Speed of Trust by Stephen M. R. Covey has been quite helpful with getting started. The “4 cores of credibility” emphasize getting clear on who you are first as a person in the areas of integrity, intent, capabilities and results, before expecting others to trust following your lead. Yet, it is helping to identify what I don’t want—what I call my “deal breakers”, those character traits that just won’t work well within our company culture. With this newfound clarity, attracting and hiring the right people that will contribute to our team and business goals should be much easier! Until next time, Eliana Barriga eliana@retailobserver.com
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December 2021
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