THE PUSH: SOMETIMES WE NEED IT, SOMETIMES WE NEED TO GIVE IT

By Eliana Barriga
Publisher and Managing Editor for The Retail Observer

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Eliana Barriga

I recently became an empty nester and have resonated with stories about the eagle. The eagle encourages her young to leave the nest by slowly removing the soft nesting materials so all that’s left are sharp twigs—making it uncomfortable for the young birds to stay. Their first attempts of leaving the nest and flying usually end up in a freefall, but the mother eagle will swoop down and catch them before they hit the ground, maybe up to a half a dozen times until they get the hang of it. 

Here’s an excerpt from The Push by David McNally that sums up the feeling of the eagle: 

“Why does the thrill of soaring have to begin with the fear of falling?” thought the Mother Eagle. Her nest was located high upon the shelf of a sheer rock face. Below there was nothing but air to support the wings of each fledgling. “Is it possible that this time it will not work?” she thought. Despite her fears, the eagle knew it was time. Her parental mission was all but complete. There remained one final task… the push. The eagle drew courage from an innate wisdom. Until her children discovered their wings, there was no purpose for their lives. Until they learned how to soar, they would fail to understand the privilege it was to have been born an eagle. The push was the greatest gift she had to offer. It was her supreme act of love. And so one by one, she pushed them… and THEY FLEW. 

Sometimes we need it. Sometimes we need to give it. Maybe your business is ready to move to the next level and all you need is a little push—or to give a push—to encourage new growth and take your business to the next level. A push can be the greatest gift you ever give or receive. 

Until next time,
Eliana
letters@retailobserver.com

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