By Eliana Barriga
Publisher and Managing Editor for The Retail Observer
The doctor told me it would happen. I didn’t really understand until recently the impact my car accident from a year ago would have on my life. The doctor said, “Your life as you know it will be forever changed, and everything in your life will be up for re-evaluation.” Well, his prediction is currently unfolding in my life at breakneck speed. (No pun intended!)
This pivotal realization catapulted me headlong into the process of evaluating and editing the script of my own life, a process we can apply to our businesses as well.
Acknowledging that you have the power to edit out the things that are no longer serving you personally or in your business allows you the ability to replace them with new systems, ideas, and influential people. Are you looking for ways to take your small business to the next level? Where do you want to be one, five, and 10 years from now? What is it going to take to make that happen?
Start by re-imagining your company from the ground up. Get out the red pen and start editing. For starters, begin by finding ways to stay relevant in this rapidly changing marketplace. Use publicity to gain exposure for your company by supporting charities or publishing content on your website your customers find beneficial. Consider engaging influential bloggers that have large fan bases to significantly boost your company’s reputation.
Evaluate your current business relationships—are they beneficial for both parties? Does that vendor bring to the table the benefits they claimed when they were first wooing you for your business? Is that employee enhancing your customers’ experience or contributing to the overall helpful can-do climate of your business? If not, perhaps some thoughtful communication is in order. If that doesn’t remedy the issues, it may be time to do some housecleaning to find individuals more suitable with which to partner.
With a solid plan, you will be able to capitalize on new avenues for your business. So get busy re-envisioning the future of your company NOW! What are you waiting for?
Flip the Script!