By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
At the time of writing this month's Musings, I've just finished packing for the Living Kitchen and Imm Cologne Shows in Germany. We’ve partnered with these amazing expos for a bit over six years, and it’s been a great experience.
Living Kitchen presents the latest ideas, solutions and trends for the kitchen, from innovative manufacturer presentations to world premieres of new kitchen furniture, electrical appliances, cooking accessories, and the latest trends. Living Kitchen has become the international kitchen sector’s key event, promising innovative and exciting glimpses into the future of the kitchen industry.
The NKBA will be joining this year’s event, introducing an intriguing new international element. In fact, NKBA Global Connect Cologne aims to strengthen connections between the German kitchen and bath industry and the North American market. By the time you read this, the show will have concluded, and the NKBA will have hosted two events: the NKBA Global Connect Media and Manufacturer VIP Dinner, and the NKBA Global Connect VIP Meet Up and Presentation.
VIP guests will have included members of the North American design media, NKBA Global Connect liaisons, NKBA Insiders, international influencers, and design professionals. The NKBA will have presented its 2019 K&B Industry Outlook, Lifestyle, and Product Trend report, followed by a panel discussion with North American media, and a Q&A session. The program will have opened countless opportunities for networking with international design professionals, bloggers, influencers, members of the North American media and NKBA executives.
Here at The Retail Observer we applaud the NKBA – joining this event has been a great opportunity for our readers and the NKBA members. The international market is growing steadily, with a product mix, variety, and designs that are giving a fresh new dimension to the North American market. Through the partnerships we’ve made overseas with trade shows, manufacturers and associations, we’ll be bringing you more European and international news, products and stories to keep you updated on our side of the industry. Next month, I’ll fill you in on my experiences at the event, and share additional details from the show.