HOW TO NAVIGATE SHOWS
By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
The shows in 2016 are expected to be even larger than previous years in attendance, education and show floor exhibits. As we are in the middle of show season, and I’m just getting back from CES and KBIS, I thought I’d share a few show strategies that I have learned to make your experience more manageable, educational and enjoyable.
Plan ahead—On many of the shows’ websites there are maps and mobile apps. I suggest using these tools to plan the most direct route to booths and areas that interest you the most, since backtracking can waste valuable time.
Make appointments—For the first 2 days, it is important that you make appointments with any executives or sales reps, since they are usually only in the booths for a limited time—you don’t want to miss the opportunity to speak with them.
Make time for education—Many shows today offer educational opportunities through classes, seminars and roundtable discussions. Take some notes on what interests you and pick a few of these events that you can put into your schedule. It will be well worth your time.
Have some fun—Las Vegas, Orlando, New York or New Orleans: not only do these cities offer a wide variety of entertainment, culture and food; many of the shows held there offer the same. Cooking demonstrations, after parties and even giveaways are all there for you to enjoy.
What to do if you don’t go—If you are unable to attend the shows, they can still be a great resource for you. You can find exhibitor lists online that will provide you with contact information and descriptions of what they offer. Many show websites also have videos and press releases so you can keep up to date on what happened at the show.
No matter what you do or how, these shows can support the continued growth of your business.
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