Publisher and Managing Editor for The Retail Observer
Whether you are religious or not, during this time of year we are all inundated with messages of good cheer, gratitude, happiness and love. All words that seem on the opposite side of stress. So what gives? Well, we are also much busier with family gatherings, holiday events, traveling and shopping. Here are the top things that Consumer Reports found Americans dread about holiday shopping. I also provide some ways you can alleviate these stressors.
• 68%:Crowdsandlonglines;properlystaffyourstoresocustomersdon’thave to wait
• 37%:Gettingintodebt;offer2for1bundlepackagesandbonusgiftssothey can check more people off their list for less
• 23%: Seasonal music; mix up your playlist with music that doesn’t include Rudolph
• 15%:Having to be nice; provide stellar customer service to everyone, even Grinches
With a little awareness and planning, independents retailers across the country can help make sure more of us enjoy a warm and fuzzy holiday season this year with less stress.