By Moe Lastfogel Director of Sales and Marketing for The Retail Observer Well, we’ve made it through Thanksgiving, Black Friday and Cyber Monday— and Hanukkah, Kwanzaa, Christmas and New Year’s are yet to come. The holidays can bring hope, joy, stress, and the inevitable shopping credit card debt. Holiday shopping can be a crazy scene; to be uprooted from family, food and football, just to stand in lines longer than those at Disneyland to get that incredible advertised deal. Yes, the holiday spirit is in the air—but is this what the holidays have come to? I hope we haven’t forgotten the true reason of the season. It’s time to ask ourselves, “What is the true meaning of our holidays?” We personally carry on our holiday traditions through storytelling and rituals that bind us together and create family traditions that we pass on to the next generation. We celebrate our cultural history. While growing up, I understood the reasons we celebrated and what the true history of the celebration was. Today, many seem to celebrate Easter and Christmas on a level that has no relevance to their true meanings. What is a Holy Day and what is a Hallmark holiday? Sure, retail sales go up and the economy flourishes, but what was the original intent of the remembrance? I was raised with the belief that giving was more important than receiving. The act of giving should be an expression of the heart as opposed to the need to buy an obligatory gift. We took care in making sure we handled ourselves in a courteous manner and would never do harm to anyone or anything (except the Turkey) in creating our holiday atmosphere. If you couldn’t afford to give gifts, you made them. If you couldn’t afford the big dinner, you came together potluck style. Everyone joined together and celebrated the true meaning of the holiday. It’s time to get back to basics. Let’s talk about family and bringing back the values that make a difference in the world by starting at home with the ones you love. Again, this isn’t about the religion or the holiday, it’s about the truths and teachings. They have been held sacred in the past; let’s keep our traditions rich and meaningful for the future. Joyous holidays to you and your families, Moe Lastfogel [email protected]
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December 2021
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