By Eliana Barriga Publisher and Managing Editor for The Retail Observer ![]() With the holidays rapidly approaching and 2020 (the year of hindsight) coming to a fast close, I find myself contemplating the upheaval and challenges the year has brought: Covid 19, fires, earthquakes, and civil unrest to name a few. As of the time of this writing in mid-November, we are still dealing with much uncertainty, stay at home mandates, public division and await a final resolution for the future of our nation. Are you prepared? Many of us habitually go through life with no plan of action. So, when those “what if” scenarios do arise—we are caught off guard, unprepared and afraid. This only keeps us in reactive mode rather than a responsive one. How can we expect to grow if we are secretly living in fear? Fear for our health and personal safety, fear for the future of our children, fear for the survival of our businesses? The list can go on and on... The first step is to acknowledge that there is an area in your life that does not feel right. An area that could use your attention, and a plan of action. I can tell you that life is a whole lot better when you directly face and handle these areas of vulnerability. Because I chose to do something about my growing concerns for personal safety, I now have a sense of security that has left me with a feeling of empowerment and the courage to shine a light on many other areas of my life and business that need attention. With determination, I encourage you to make a plan and do something about it. As we all ring in the New Year a month from now, I challenge you to live more honestly with yourselves, take the time to identify and remove what’s threatening your peace of mind, health, happiness, and growth in 2021. See you next year, Eliana Barriga [email protected]
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December 2021
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