Director of Sales and Marketing for The Retail Observer
Happy 4th of July! It's America's independence day, when we revel with fireworks, parades, barbecues, carnivals, fairs, picnics, concerts, baseball games, and family reunions. In addition to political speeches, ceremonies, and various other public and private events, we celebrate the history, government, and traditions of the United States.
In the retail world, the days before this holiday are some of the busiest of the year, and the time leading up to it is filled with mailings, social media and signage for the upcoming holiday bargains — sales of appliances, consumer electronics and bedding fill the air. Barbecues and coolers seem to fly out the door. Grocery stores can‘t seem to keep enough meat, chips, pies and ice on the shelves. Firework stands fill parking lots all over (where legal) and American flag merchandise is available everywhere.
As with many holidays, sometimes the event's true meaning gets left behind in all the fun and fanfare, and I think its important to remember the day's history. To me, this holiday is about the freedoms we are afforded as Americans. Yes, I love the food, music and fireworks, but it means so much more. It's time for family and friends to get together and remember this country’s rocky beginnings and the ultimate outcome that our forefathers struggled to give us. It's about the fight for independence from tyranny and oppression from those who would take our freedom. And while all nations have their struggles and areas for improvement, we do live in a place where we can choose our own destiny and create what we want with the resources available.
So, next time you light a sparkler and enter a pie eating contest, enjoy the fun, and take time to remember the freedoms you have been given.