By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
First off, Happy Holidays to you all. Next month is the start of many new things to be excited about. A New Year, new sales opportunities and clients, and a new era in trade shows. Most of all Design and Construction Week in Las Vegas. As I was starting this month’s Musings, I received an email form the NKBA presenting ways to make the most out of attending KBIS. In my opinion, the tips they shared is great advice for every show you attend next year. Here is a modified version.
• Make a plan. Whether it’s your first year at the show or you’re into double-digits, goal setting can help you plan your time on and off the trade show floor. Align with your 2015 business objectives to determine which seminars and courses to attend and which booths to visit. It’s impossible to do it all.
• Arrive early. Maximize the trip by building in time for professional development during your time there. Many of the shows are offing excellent courses to help you gain knowledge and grow your business.
• Come ready to network. Networking is a huge part of the experience; prepare to make the most of it. Research businesses in other parts of the country that are complementary to yours, whether it’s a potential partner, vendor or client. The shows are offering many opportunities for this. Take advantage. The research you do upfront will help you make the most of your meetings, accelerate your relationships and make the connections more effective.
I’ve already started planning for Design and Construction Week — have you? If not, you can start by visiting www.designandconstructionweek.com to download full event schedules. This looks to be the largest gathering of our industry in its recorded history. Don’t miss out.