WHAT’S LOVE GOT TO DO WITH IT

​By Eliana Barriga
Publisher and Managing Editor for The Retail Observer

---

Eliana Barriga

I’ve had the pleasure of meeting and getting to know many of you over the years. I know some who are still gung-ho and driven to navigate through the changing times and nd new ways to grow their businesses and others who have lost their passion for what they do long ago.

But I say, what’s love got to do with it? Yes, ultimately love for your work is very important to your overall well-being and quality of life. But it’s not the feeling of love that will drive you to work 80 plus hours a week to get a new business venture up and running or come up with creative ways to keep it going when sales are low, really low and the industry is bleak. During these times, it’s a choice to continue pushing on through with the understanding that change one way or the other is inevitable. But if you remain adaptable, have a clear vision and plan in place and stick to it, you will eventually find yourself enjoying the benefits of business ownership and in love with what you do once again.

I’ve found that those who seek to feel in love with their businesses most of the time are the ones who end up broken and defeated. They are now stuck in a rut because they made impulsive choices based on what they loved. Instead, it would have been wise for them to have made smart decisions by ensuring that their plan covered all of the things that they don’t necessary like to do or talk about, but are necessary for
running a successful business.

This goes for almost everything in our lives that we say we “love” - parenthood, marriage, friendships, health, hobbies... We don’t always have that loving feeling but we stay committed to these things. We spend the time to nurture and work on them which is why we reap the rewards of what we all call love.

Until next time,
Eliana Barriga
[email protected] 

---