By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
July 4th is upon us as summer is now in full swing. As I write this, it’s 109 degrees outside in Las Vegas! What do you have planned this summer for yourself and your employees? Company outings, a vacation or in store contest? Are plans already in place or are you feeling spontaneous this year?
Company BBQ’s and outings have always been a favorite of many companies I have worked for in the past. There’s nothing like getting together, firing up the grill and enjoying summer food and fun. But has the annual summer cookout become passé? I think not! I feel that these events still help bring employees together and help them burn off some built up steam.
Let’s face it, customers, deadlines and sales goals can take a lot out of your team, both sales and support staff and you, the store owner. Every day you are all dealing with a constant bombardment of phone calls and issues that need immediate attention that doesn’t always leave room for fun. The stress that this causes can build up tension and bring your team down.
Maybe this year think outside of the box and offer something unique to build up team moral. How about a local ball game or bowling night? Maybe a cook-off where the winner gets a special prize or trip? You might even have a manufacturer or distributer help with judging and prizes. Instead of a park for a picnic maybe an old ghost town or local amusement park can host your event. I’m sure there are many entertainment options close to your store that you could choose from.
As an added thought, invite industry partners to participate in the festivities. A local NKBA, ASID or NARI chapter would be a great addition for fun and networking. Whatever you decide, just remember that your team and their moral are the most important part of your success and a happy team makes a profitable business.
Happy Retailing and enjoy your summer,