GIVING BACK BUILDS BUSINESSES

By Eliana Barriga
Publisher and Managing Editor for The Retail Observer

---

Eliana Barriga

At Nationwide PrimeTime! we had the opportunity to meet with Whirlpool North American Sales VP, Sam Abdelnour. His message to the independents was not so much about selling products, but more about remembering our connection to one another. This will go a long way in building your business through more meaningful relationships with your patrons, and also bring more fulfillment to your personal life.

Sam explained that he has noticed more and more Millennial job candidates asking questions about how Whirlpool is giving back, going green and supporting their communities. The world is changing and more and more people care about who runs the companies they do business with and what they stand for, who they support and where their money is spent.

We were thrilled to find out that our new ‘Heart of the Industry’ website page, showcasing the charitable efforts of Snow Brothers Appliance and the American Cancer Society was referenced during Sam’s presentation. We know that there are many dealers giving back to their communities as well, but not as many are promoting their giving. This is unfortunate since letting others know what you care about will inspire them to join the cause or support one of their own. Giving…making a difference in someone’s life and no amount of contribution is too small, whether you ran an entire fundraising event or donated a proceed of your sales to a worthy cause. We encourage you to share your stories with us so we can spread the good vibes across
the industry!

We don’t think it was a coincidence that Whirlpool’s booth was swarming with people during the PrimeTime! event. At the end of the day, we are all looking for the same thing—being understood and feeling like we belong and matter to a person, to a community or to a company.

Looking forward to sharing more of your stories,
Eliana
letters@retailobserver.com

---