ARE YOU CONNECTED?
By Moe Lastfogel
Director of Sales and Marketing for The Retail Observer
Today’s SMART world is becoming more and more relevant as consumers become more and more connected to their home, appliances and other products through the use of technology. If you sell any of these “smart” products, they are looking for you to be the expert.
Many of the majors and even specialty manufacturers have smart and connected product offerings. At the Smart Kitchen Summit, I saw a host of new products and technologies that are being introduced to the industry. Google, Amazon and Microsoft are now making the transition to connectivity even easier to assimilate into the day-to-day lives of your consumers. I am personally looking forward to KBIS and CES this month to see what new products will be presented there.
So are you connected? Not just you personally, but in your business. Are the products on your sales floor actually connected? Not just connected to a plug, but to the internet/wifi via bluetooth. Telling someone what a product does and actually showing what it does are two different things. Consumers come to you to be educated and to experience these products’ capabilities. Are your staff members able not only to answer questions, but to demonstrate all the features of what you sell to help consumers make the right decisions? There is nothing worse than a consumer knowing more than a salesperson, and today that can really make a possible sell go sour.
I would suggest it’s time to get SMART and CONNECTED. Make your store not only a showcase, but a functional space for these products and a learning center for the consumers you are targeting. The buying shows are a great place to see new product offerings, engage manufacturers and get the education you and your staff need. Hope to see you there.
Happy SMART Retailing,
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