Publisher and Managing Editor for The Retail Observer
home technology and products. Wi connectivity and apps that control thermostats, security systems, appliances, electronics and bedding. For the past few years, it seemed like this category would never get off the ground but with new manufacturer and home automation partnerships we are now seeing everyone nally working together to provide seamless and affordable solutions that offer real bene ts to a connected home.
• GettingHuman—Manyofourwritersgotrealpersonalthisyear.Withmoreemphasison building up the human side of doing business. From making sure your own health and well being is in line, your employees are happy and your customers are getting a personalized shopping experience with you. The shift from letting go of old school operations, in ated prices and marketing tactics to building relationships with people was a breath of fresh air.
• TheMillennials.ThereweremorearticlesfocusedonMillennials.Makessensesince they are getting older (19 to 35 years old), settling down and their spending continues to increase. Many are rst time home owners and in the market for new appliances, electronics and furniture. This tech savvy generation are educated consumers that know exactly what product they want before entering your store, are adverse to deals and pitches and responsive to a more authentic sales approach.
• OutdoorLiving.Thisfastgrowingsegmenthadhugedisplaysatmanytradeshowsthis year. More and more of us are transforming our outdoor space into fully functional living and entertainment areas. Whether for the porch, patio or poolside, there’s de nitely an increased demand for products to ll outdoor spaces from weatherproof cabinetry, kitchenettes, furniture, vignettes and home entertainment systems. The trend continues to grow as new homes are being built with outdoor living in mind.
Until next year,