GOLD NUGGET AWARDS: PART TWO
The Retail Observer’s presentation of the PCBC Gold Nugget Awards sponsored by MODE Distributing
Gold Nugget is the place to take inspiration from design, planning and development achievements that range from a jewel box custom home to lavish destination environments, to affordable housing, or intricate infill neighborhoods and leading-edge prototypes. It’s the place to see today’s trends and predict tomorrow’s, with categories that stay in tune with the times.
BUILDING A STORYBRAND
By Donald Miller
If you use the wrong words to talk about your product, will anybody buy it? Probably not – business owners and marketers struggle to connect effectively with their customers, losing millions in potential revenue. This world is filled with constant distractions, delivered on-demand with unprecedented ease. As a result, it’s become seemingly impossible for businesses to cut through the noise and reach their focus customers. This is something author Donald Miller knows about firsthand. In Building a StoryBrand he shares his proven system for helping all business owners reach, engage with, and truly influence their targeted customers.
The StoryBrand process is a tested solution to the black hole that business leaders face when talking about their companies. Without a clear, distinct message customers won’t understand what you can do for them – and if you aren’t engaging them you risk missing countless opportunities for engaging them and losing untold sales.
About The Author
Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals what they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple Podcast and the author of several books including the bestselling Building a StoryBrand. He lives and works in Nashville, Tenn. with his wife Elizabeth.
Publisher: HarperCollins Leadership