When you build machinery that literally makes the earth move, you learn a lot about durability. Liebherr is Europe’s largest private manufacturer of residential and commercial refrigerators and freezers. Liebherr designs, engineers and manufactures 80% of the components that go into its products. When it comes to appliances, they don’t build ovens. They don’t build dishwashers. All of their research and development is focused on making the world’s best refrigerators. Period.
STRONG BUYER TRAFFIC, INCREASED ORDER WRITING & NEW PRODUCT INTRODUCTIONS SET THE STAGE FOR SUCCESSFUL SUMMER MARKET
Fifty-four new permanent showrooms, several major expansions, nearly 150 new-to-market exhibitors and numerous show- only specials attracted enthusiastic U.S. and international
buyers to Las Vegas Market last week, supporting a strong gift and home industry with product introductions, trending designs and West Coast exclusives.
“Buyers at Summer Market were here to buy,” said Robert J. Maricich, CEO for International Market Centers. “Summer is typically a bit slower than Winter, but with the industry growing at 3-4%, a strong housing market and year-over-year retail sales growth for home and gift, manufacturers took advantage of the positive state of the industry and rolled out new products to entice buyers to fill their assortments for the coming season. Those that did, had a great market.”
By Stephen Wunker and Jennifer Luo Law
Innovation That Gives Your Customers Exactly What They Want—And Nothing More
Wow your customers . . . with “less.”
Cut costs—it’s a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy your customers?
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About The Authors
Stephen Wunker is managing director of New Market Advisors. A former consultant with Innosight and Bain & Company, he co-founded one of Africa’s top consumer review sites, Yowitz, and led a team instrumental to the development of one of the first smartphones. He is also the author of Capturing New Markets (2011), the co-author of Jobs to Be Done (2016), and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. He holds an MBA from Harvard Business School, a Master of Public Administration from Columbia University, and a BA cum laude from Princeton. He has lived in the UK, Netherlands, Japan, Ecuador, and Zambia.
Jennifer Law is associate principal at New Markets, where she has led projects across a range of industries rocked by disruption. A cum laude
graduate from Williams College with a background in education and publishing, she received a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education.