FeaturesLIEBHERR: FROM CRANES TO KITCHENSWhen you build machinery that literally makes the earth move, you learn a lot about durability. Liebherr is Europe’s largest private manufacturer of residential and commercial refrigerators and freezers. Liebherr designs, engineers and manufactures 80% of the components that go into its products. When it comes to appliances, they don’t build ovens. They don’t build dishwashers. All of their research and development is focused on making the world’s best refrigerators. Period.
SOLID STATE OF THE GIFT AND HOME INDUSTRY FUELS
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Book ReviewCOSTOVATIONBy Stephen Wunker and Jennifer Luo Law
Innovation That Gives Your Customers Exactly What They Want—And Nothing More
Wow your customers . . . with “less.” Cut costs—it’s a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy your customers? Read Full Book Review About The Authors
Stephen Wunker is managing director of New Market Advisors. A former consultant with Innosight and Bain & Company, he co-founded one of Africa’s top consumer review sites, Yowitz, and led a team instrumental to the development of one of the first smartphones. He is also the author of Capturing New Markets (2011), the co-author of Jobs to Be Done (2016), and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. He holds an MBA from Harvard Business School, a Master of Public Administration from Columbia University, and a BA cum laude from Princeton. He has lived in the UK, Netherlands, Japan, Ecuador, and Zambia.
Jennifer Law is associate principal at New Markets, where she has led projects across a range of industries rocked by disruption. A cum laude graduate from Williams College with a background in education and publishing, she received a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education. Publisher: AMACOM |