With its considerable success, IFA 2016 laid the foundation for strong end of year business.
“IFA was able to once again build on its position as the world’s leading trade show for industry and trade, and as a brilliant order platform. The number of innovations and new products presented in Berlin is almost endless. Therefore IFA’s contribution to the positive trends in these industries is correspondingly large. IFA is a unique platform for promoting positive business performance, unlike anything elsewhere in the world. The fact the order volume increased to 4.5 billion euros is an impressive proof to its significance,” says Hans- Joachim Kamp, chairman of the supervisory board at gfu Consumer & Home Electronics GmbH, the organizers of IFA.
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MEGA Group USA, a leading buying group in the furniture, mattress, appliance, electronics, home décor and outdoor furnishings space wrapped up its fall national convention in Nashville, TN. in late August. Many of the nation’s top manufacturers and independent retailers met together over the course of three and a half days to connect, learn and thrive. “We believe that digital marketing, done right, levels the competitive playing eld between independent retailers and big box stores,” stated Rick Bellows, MEGA Group’s president. “These are exciting times for our members. They can once-and-for-all take the nationals and power regionals head-on and win!”
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By Paul Smith
In SELL WITH A STORY: How to Capture Attention, Build Trust, and Close the Sale, Paul Smith, storytelling guru and author of bestseller Lead with a Story, shows sales professionals how to
leverage storytelling to cultivate rapport with prospects, ramp up their closing rate, and seal customer loyalty. “Treat storytelling like any other professional skill,” Smith urges anyone anxious about their lack of storytelling talent, and offers training and practice sessions in crafting and delivering sales stories for maximum impact.
Drawing on hundreds of interviews with procurement managers— folks on the receiving end of sales stories—as well as salespeople from diverse organizations, SELL WITH A STORY starts with a case for why to tell sales stories. On the list of compelling reasons: stories speak to the emotional part of the brain that actually dictates decision-making and stories are easier to remember than facts. Then, it delves into the how to—with the help of targeted exercises and engaging stories from sales leaders like Abercrombie & Fitch, Ghirardelli, Hewlett-Packard, Costco, and Microsoft.
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About The Author
Paul Smith is a widely sought out speaker, coach, and trainer on business storytelling techniques. A former Procter & Gamble communications executive with an M.B.A. from the Wharton School of Business.