The 17th annual exhibition drew more than 40,000 design aficionados and boasted over 400 of the world’s leading brands. A place for discovery and inspiration, the four- day event featured close to 100 new exhibitors, as well as new introductions in furniture, accessories, lighting, art, kitchen, bath, and building projects from independent makers and established manufacturers. A powerful program of special events and design seminars — led by today's top talent — added to the comprehensive and rich design experience.
DINING BY DESIGN NY is one of the industry’s largest fundraisers for HIV/AIDS and has been recognized by Biz Bash and several publications as one of the top events in the country. It is DIFFA National’s signature fundraiser which raises nearly a million dollars annually and gathers more than 40,000 guests.
By Nick Westergaard
Identity. Value. Experience. That’s what successful brands were built on yesterday. Today, we live in a noisy, restless, interconnected, increasingly digital, crazy, and wonderful world. People are bombarded with thousands of brand messages daily. A brand’s identity, value, and experience still matter. But they’re not enough.
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About The Author
Nick Westergaard is chief brand strategist at Brand Driven Digital, host of the popular On Brand podcast, and author of Get Scrappy, the digital marketing bible for business. An in-demand speaker at conferences and corporate events throughout the world, he teaches branding, marketing, and communication at the University of Iowa.