FeaturesBOLD NEW DESIGN AT KITCHENAID
“IT’S A COMBINATION OF THE BOLDNESS ON THE OUTSIDE AND THE GREAT PERFORMANCE ON THE INSIDE THAT WILL DELIGHT PASSIONATE COOKS.”
~Gail Bruce – Senior Brand Manager, KitchenAid To develop an all-new line of appliances for KitchenAid, a global team of designers sought inspiration from many places including their original iconic stand mixer from 1919, and most importantly, from consumers themselves. The result is a dramatically redesigned major appliance suite that feels completely original yet uniquely identifiable as the KitchenAid Brand.
To remain authentic to the brand and what people love about it, they began the creation process by speaking to consumers around the world. According to Gail Bruce, senior brand manager at KitchenAid, “Amazingly, what consumers think and feel about KitchenAid is remarkably consistent. That allowed us to bring a strong design language that was proudly KitchenAid and embraced everywhere.” One key discovery from consumers is that they value KitchenAid® Appliances equally for the way they work and how they look. That meant taking a holistic approach in creating an entire major appliance suite that not only elevated the style of any kitchen but inspired passion and elevated culinary creativity for the home cook. Read Full Feature Story 2015 EDITION OF THE ARCHITECTURAL DIGEST HOME DESIGN SHOW OUTPERFORMS ON ALL LEVELS
The 2015 Architectural Home Design Show was a winning, milestone year, drawing an at-capacity crowd of over 40,000 and offering more square footage of high-end design than ever before. Even with a spring snowstorm, the aisles were brimming with enthusiastic and engaged attendees all four days. Show managers took advantage of the additional floor space created by the smart move of DIFFA ‘s Dining By Design to the adjacent Pier 92 to bring in an expanded range of over 400 exquisite brands across all show categories. New products dominated the floor as exhibitors used the hot design event as a launching pad, unveiling their introductions to the show’s savvy audience. The ReFRESH area of kitchen, bath and building products featured celebrity chef tastings and instructive demos of the latest tech innovations on display. The bigger-than-ever MADE/SHOPS pavilion of artisan furniture and art was developed with a truly curated sensibility. Furniture & Furnishings was equally impressive with brilliant solutions for indoors and out.
Read Full Feature Story NATIONWIDE PRIMETIME! DALLAS RECAP
NATIONWIDE MARKETING GROUP HELD THEIR MARCH PRIMETIME! CONFERENCE AT THE GAYLORD TEXAN IN DALLAS MARCH 8-11, 2015. CO-CEOS ROBERT WEISNER AND LES KIRK WELCOMED THE GROUP BY ANNOUNCING THAT IT WAS THE BIGGEST SHOW IN THE GROUP’S HISTORY AND THAT THE CONVENTION OCCUPIED OVER 180,000 SQUARE FEET OF EXHIBITION SPACE AND SOME 5,000+ ATTENDEES.
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Book Review
LEARN OR DIE: Using science to build a leading-edge learning organization
By Edward D. Hess
To compete with today’s increasing globalization and rapidly evolving technologies, individuals and organizations must take their ability to learn—the foundation for continuous improvement, operational excellence, and innovation—to a much higher level. In Learn or Die, Edward D. Hess combines recent advances in neuroscience, psychology, behavioral economics, and education with key research on high-performance businesses to create an actionable blueprint for becoming a leading-edge learning organization.
Learn or Die examines the process of learning from an individual and an organizational standpoint. From an individual perspective, the book discusses the cognitive, emotional, motivational, attitudinal, and behavioral factors that promote better learning. Organizationally, Learn or Die focuses on the kinds of structures, culture, leadership, employee learning behaviors, and human resource policies that are necessary to create an environment that enables critical and innovative thinking, learning conversations, and collaboration. The volume also provides strategies to mitigate the reality that humans can be reflexive, lazy thinkers who seek confirmation of what they believe to be true and affirmation of their self-image. Exemplar learning organizations discussed include the secretive Bridgewater Associates, LP; Intuit, Inc.; United Parcel Service (UPS); W. L. Gore & Associates; and IDEO. About the Author
Edward D. Hess is a professor of business administration and Batten Executive-in-Residence at the University of Virginia’s Darden School of Business and the author of 11 books, including Learn or Die: Using Science to Build a Leading-Edge Learning Organization. Visit www.EDHLTD.com
Publisher: Columbia Business School Publishing |
