2018 NKBA DESIGN AWARDS - KITCHENS
This year’s winners are no exception, honoring kitchens and bathrooms that deftly combine eye-catching aesthetics with purposeful functionality to meet the needs of a diverse range of clients. They’re also proof that good design can overcome nearly any challenge, whether size, space, or budget.
The 27 award winners offer a look into the minds of consumers, showcasing the latest trends, revealing a bit of what’s to come, and celebrating that tried-and-true touches that never go out of style and, of course, dishing up a healthy dose of inspiration to kick off the new year.
The following pages highlight the 15 award winners in the bath category, with next month’s focus on the outstanding kitchen category award winners.
MARKETING TO GEN Z
By Jeff Fromm and Angie Read
Now ranging in age from pre-‘tween to 21, they already claim over $40 billion in buying power. By 2020, they’ll make up 40 percent of U.S. consumers. Not simply younger Millennials, Gen Zers possess unique values, attitudes, behaviors, shopping preferences, and brand expectations.
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About The Authors
Jeff Fromm is president of FutureCast, a marketing consultancy specializing in emerging consumer trends. A contributing writer at Forbes and frequent speaker on consumer behavior and brand innovation, he is co-author of Marketing to Millennials and Millennials with Kids, both published by AMACOM. Angie Read is a seasoned marketer and vice president for growth insight at Barkley, an integrated marketing and advertising agency. She writes a popular blog GenZMom.com, about raising and marketing to Gen Zers. Both authors live in Kansas City, Missouri.