Features2021 NARI COTY AWARDS
NARI NATIONAL IS PLEASED TO ANNOUNCE THAT THE 2021 NATIONAL COTY WINNERS WERE UNVEILED ON APRIL 30TH AT THE VIRTUAL 2021 COTY AWARDS PRESENTATION
NARI National received 435 entries that totaled more than $128 million worth of remodeling projects. Congratulations to the 42 National Winners and 3 National Team Winners of this prestigious award! |
Book Review
R.E.D. MARKETING: The Three Ingredients of Leading BrandsBy Greg Creed and Ken Muench
Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands – Taco Bell, KFC, Pizza Hut – with a genuine track record of success. Sidestep the other marketing books, courses, articles and even the TED talks that offer hypothetical explanations that sound sensible. Embrace the proven systematic approach of RED Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double- digit growth – no PhD required!
About The Author
Greg Creed was CEO of Yum! Brands, Inc. and is currently a member of the board overseeing the world’s largest restaurant companies, including KFC, Pizza Hut and Taco Bell. Each brand is the global leader in its category with more than 48,000 restaurants in more than 140 countries and territories. Ken Muench is Chief Marketing Officer for Yum! Brands. Unlike a traditional CMO, Ken acts as a master aggregator of marketing discoveries for the entire company, cracking the toughest marketing challenges globally, figuring out what’s working around the world and what isn’t, and creating repeatable models to implement everywhere.
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