Features2016 INTERNATIONAL HOME + HOUSEWARES SHOW
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Book ReviewBEYOND THE SALES PROCESS
By Steve Andersen and Dave Stein
The cold, hard truth is that B2B customers spend less than 5% of their time actively buying products and services. Top performers know how to engage far beyond that tiny window and maximize the 95%. BEYOND THE SALES PROCESS presents 12 proven strategies to give customers new and powerful reasons to engage, to position and differentiate unique value, and to drive success after the sale through an authentic relationship and value realization.
Read Full Book Review About The Authors
Steve Andersen is President and Founder of Performance Methods, Inc., a sales and account management best-practices consulting firm. Dave Stein is a sales consultant and strategist whose expertise has been featured in Fast Company, Harvard Business Review, The Wall Street Journal, Fortune, and Forbes. He is also an advisor to Sales and Marketing Management magazine.
Publisher: AMACOM |