THE 2016 INTERNATIONAL HOME + HOUSEWARES SHOW IS GARNERING RAVE REVIEWS FROM BUYERS AND SELLERS. THE SHOW WAS SOLD-OUT WITH 2,224 EXHIBITORS FROM 47 COUNTRIES AND FEATURED A REBRANDING OF THE SHOW LOOK AND RELOCATION OF DISCOVER DESIGN TO THE NORTH BUILDING.
“We are very pleased with U.S. and International buyer attendance, which were a virtual match with last year's record numbers," sail Phil Brandl, president & CEO of the not-for-profit
International Housewares Association, which owns and operates the show. “This is very positive given the recent retraction at retail and the strength of the U.S. dollar, which makes exporting more difficult."
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Connect. Learn. Thrive. MEGA’s theme for the convention prevailed throughout the 4-day event. On Friday over 100 members and vendors connected on the beautiful Lake Buena Vista course for the traditional MEGA golf tournament. Fabulous weather helped to ensure the great time had by all. Later that evening, members mingled enjoying cocktails and hors d’oeuvres as the sun set over the Dolphin’s sparkling pool.
Saturday was all about learning as workshops, presentations and training sessions filled the morning and afternoon. Members were able to choose from a variety of topics. Mallory Parker (E.V.P. Business Services) reviewed the MEGA Finance Exchange. This unique service helps members find the right consumer finance program for every customer. MEGA’s director of training, Doug Stewart, conducted workshops on leadership while Jim Sendrak (E.V.P. Marketing & Electronics) reviewed all marketing and advertising programs available to members.
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By Steve Andersen and Dave Stein
The cold, hard truth is that B2B customers spend less than 5% of their time actively buying products and services. Top performers know how to engage far beyond that tiny window and maximize the 95%. BEYOND THE SALES PROCESS presents 12 proven strategies to give customers new and powerful reasons to engage, to position and differentiate unique value, and to drive success after the sale through an authentic relationship and value realization.
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About The Authors
Steve Andersen is President and Founder of Performance Methods, Inc., a sales and account management best-practices consulting firm. Dave Stein is a sales consultant and strategist whose expertise has been featured in Fast Company, Harvard Business Review, The Wall Street Journal, Fortune, and Forbes. He is also an advisor to Sales and Marketing Management magazine.