According to national research rm CEB Iconoculture, three out of four affluent people de ne luxury differently than they did even just ve years ago. One emerging new appliance brand has taken that change in perception to heart.
“The affluent consumer is now more driven by functionality and self-ful llment, and they’re far more tech-oriented than previous generations. We’ve built a new luxury brand of kitchen appliances dedicated to these affluent homeowners who look at precision in food prep as mandatory,” said Zach Elkin, general manager of Signature Kitchen Suite, the emergent luxury appliance brand backed by LG Electronics. “We refer to this substantial consumer group as ‘Technicureans’ — they’re looking for an authentic experience and take pride in their performance in the kitchen.”
Read Full Feature Story
The makers of Sub-Zero and Wolf introduce new dishwasher, Cove
Cove sets a new standard in luxury dishwashing. Cove’s kitchen counterparts, Sub-Zero and Wolf, are specialists in both refrigeration and cooking, respectively. Adding a cleaning product required a new set of skills and specialization, and a lot of research into the types of features and uses that Sub-Zero and Wolf owners want and need in a dishwasher. The least-researched appliance by consumers, it gets arguably the most use in the kitchen, and therefore needs to be extremely hardworking and equally as well-engineered.
The Anti-Defamation League, founded in 1913, is one of the nation’s premier human relations and civil rights agencies and is dedicated to combating anti-Semitism and all forms of bigotry, defending democratic ideals, and protecting civil rights for all. The annual event of the National Consumer Technology Industry paid tribute to Tom Hickman of the Nationwide Marketing Group, presenting him with the Patricia Rienzi Legacy Award, Mike Edwards formerly of eBags with the American Heritage Award, and Joe Stinziano of Samsung Electronics receiving the Torch of Liberty Award.
By Matthew Pollard
"Contrary to all myths and beliefs, I discovered that introverts make the best salespeople,” says Matthew Pollard, an internationally sought out sales trainer and introvert. In The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, Pollard shares a proven and practical system to help natural introverts sell their unique business—with con dence, authenticity, and results.
Filled with sales insights and advice from an introvert’s perspective, plus inspiring stories of introverted entrepreneurs and business owners, The Introvert’s Edge presents a seven-step framework that introverts can easily follow and adapt to achieve sales success, consistently.
Read Full Book Review
About The Author
Matthew Pollard, known as “The Rapid Growth Guy”, works with businesses around the world, from startups to corporations such as Microsoft and Capitol One. A native of Australia, he now lives in Austin, Texas, and is the founder of Austin’s Small Business Festival. As surveys show, more than one-half of Americans self-identify as introverts. Challenging stereotypes about salespeople, The Introvert’s Edge is a welcome and reassuring guide for professional salespeople, as well as self-starting business owners.