Features

THERMADOR: A CENTURY OF INNOVATION AND MORE TO COME​

In the early years, under Cranston’s guidance, Thermador became known as a manufacturer of electric items, most notably portable and built-in heaters. Some memorable products from this time included Skyscraper, an Art Deco line of space heaters, as well as air coolers for vehicles that pre-dated car air conditioning – very collectable items today. In the 1930s, the company’s passion for innovation and high-end performance accelerated when it began manufacturing electric appliances – rapidly sparking life into the heart of the home, the kitchen.

From introducing the first built-in wall oven and cooktop over 50 years ago to changing the shape of gas cooking with the patented Star® Burner, Thermador continues to break the boundaries of convention and performance. Within the last decade alone, Thermador introduced the first full-surface induction cooktop that provides ultimate cooking performance without boundaries, the Freedom® Induction Cooktop that has over 30 international patents, and the first built-in, modular culinary preservation columns, the Freedom® Collection preservation line.

"Thermador is about innovation that drives performance that leads to timeless design. There are entire generations of families who grew up cooking on our products in the kitchens of grandparents, aunts, uncles, parents, and even in the homes of their own children,” said Zach Elkin, director of brand marketing for Thermador. “Along the way, the possibilities of what Thermador kitchens could do to empower the culinary enthusiast continued to evolve – with Thermador becoming entrenched in memories of mealtime and holiday gatherings, leading to generations of loyal brand advocates.”
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THE 2015 INTERNATIONAL POOL I SPA I PATIO EXPO WINS BIG IN LAS VEGAS

The PSP Expo drew 11,556 attendees from across the country and around the world, a strong showing from the global pool, spa and outdoor industries. Attendees experienced a 137,600 square foot exhibit hall packed with brand new industry product launches, innovative show  oor features, and an unmatched line-up of on- floor events. The PSP Expo’s conference program, prize giveaways, celebrity appearances and many other new show features added to the additional success of this year’s event.​
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Book Review

MILLENNIALS WITH KIDS: 
Marketing to this powerful and surprisingly different generation of parents 

By Jeff Fromm and Marrissa Vidler
As adolescents, they were labeled tech-obsessed, self-absorbed, spoiled brats. Now, as adults entering their prime spending years and raising children of their own, Millennials are defying their own stereotype. Understanding the mindset, priorities, and motivations of this massive generation–some 80 million Americans born between 1977 and 1996, whose numbers surpass Baby Boomers and triple those of Gen Xers-is crucial for anyone with a stake in launching, growing, or maintaining a successful business.
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About The Authors
Jeff Fromm is president of FutureCast, a Millennial marketing consulting  rm and contributing writer to Forbes Magazine. Marrissa Vidler is founder of Clear Box Insights marketing research firm.
Publisher: Amacom Books