CES 2021 MAKES HISTORY
FIRST-EVER ALL-DIGITAL CES FEATURED ALMOST 2000 EXHIBITORS LAUNCHING INNOVATIONS THAT WILL MOVE US FORWARD
The first-ever all-digital CES 2021 made history as the largest digital tech event. Almost 2000 companies unveiled next-gen innovation for a better future. Owned and produced by the Consumer Technology Association (CTA) , the all-digital CES 2021 featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. “The all-digital CES 2021 engaged the global tech community to experience innovation, make connections and conduct business,” said Gary Shapiro, president and CEO, CTA. “CES showed how the pandemic accelerated the arc of innovation and illustrated the resilience and innovative spirit of our industry. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow.”
By Raja Rajamannar
Mastering the New Marketing Mindset for Tomorrow's Consumers
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
About The Author
Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through various companies, industries and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated among the top twelve brands worldwide. He was named Global Marketer of the Year by the World Federation of Advertisers, and to Forbes’ Top 5 World's Most Influential CMOs and Business Insider’s 25 Most Innovative CMOs in the World.
Publisher: HarperCollins Leadership