FeaturesSUB ZERO SHOWS OFF!SUB-ZERO GROUP, INC., HAS OPENED ITS NEW SUB-ZERO AND WOLF SHOWROOM IN COSTA MESA, CALIFORNIA. LOCATED AT THE CORNER OF ANTON BOULEVARD AND PARK CENTER DRIVE ACROSS FROM THE SOUTH COAST PLAZA SHOPPING CENTER, THE SHOWROOM WILL REPLACE THE SHOWROOM ON KALMUS DRIVE.
“The South Coast Metro area in Orange County is the prime location for our new showroom,” said Randy Warner, vice president of sales for Sub-Zero Group West. “Sub-Zero and Wolf will now be more accessible than ever to southern California residents, as the showroom is within walking distance of a variety of SoCal home design resources.”
The showroom’s design boasts a large outdoor patio area framed by a nanawall of glass disappearing doors that expose beautiful scenery. The outdoor space also houses a fire pit and a green wall, covered with vegetation. The interior features a fish tank within the bar area, where fish swim among bottles placed on a hydraulic lift. Multiple vignettes feature Sub-Zero and Wolf products, including a contemporary design from Boffi, professional vignette from Mick De Giulio of de Giulio kitchen design, and a transitional style from Bill Draper of Draper DBS, Inc. The all-new line of Wolf Gourmet countertop appliances are also highlighted in individual lead glass light boxes allowing visitors to see every detail. Read Full Feature Story LIFESTYLE TRENDS: LATEST IN LUXURY DESIGN |
Book Review
CUSTOMER ANALYTICS FOR DUMMIES
By Jeff Sauro
Sure, your company has satisfied customers. If you didn’t, you wouldn’t be in business (at least not for long). But here are some questions few companies ask: How loyal are they? Will they recommend your products and services to others? Will they stick with you through thick and thin? Or will they run at the first sign of a price increase or some other change that rubs them the wrong way? Is there anything you could be doing to attract more customers? How might you improve your product or service’s features and pricing to better satisfy your market, now and in the future? If you want to create and enjoy long-term success, you need to know the answers to questions like these. And in today’s business environment, guesswork won’t cut it. To make the best decisions for their businesses, leaders must gather detailed data, detect patterns within it, and use their conclusions to improve the customer experience. In other words, good customer management comes from good customer measurement. That’s where Customer Analytics For Dummies by highly visible customer analytics expert Jeff Sauro comes in. Relevant for almost all leaders, this book gets you up to speed on what you should be testing. Specifically, you’ll find:
• Instructions on what to measure, how to measure, and ways to interpret the data • Easy-to-digest information on understanding each stage of the customer journey • Tips on how to transition to a data-driven customer experience • Current information on how to leverage A/B testing, social media’s role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience • Real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart About the Author
Jeff Sauro is a Six Sigma-trained statistical analyst and pioneer in quantifying the customer experience. He is the founding principal of MeasuringU, a customer experience and quantitative research firm based in Denver, Colorado. To learn more about Jeff Sauro and his other publications, please visit www.measuringu.com.
Publisher: Wiley |
