A TOUCH OF LUXURY

By Eliana Barriga
Publisher and Managing Editor for The Retail Observer

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Eliana Barriga

Afew years back I purchased a classic and sturdy commercial backyard umbrella that has withstood the Vegas winds and heat, that is as fabulous today as the day I bought it. People constantly ask where I purchased it. Its price tag shocks most, but considering the countless umbrellas that have flown and shattered the glass tabletops, ended up in the pool or even in the neighbors yard, this one was worth the investment.

At Hospitality Design Expo, I was delighted to see displays filled with beautifully made products that far surpassed mainstream retail shops. The price tags also reflected the durability and uniqueness of these product lines, which is why many of these items won’t be found in your average store. But where can the consumer find these quality luxury items? Does the independent have to remain “just your everyday store?” If you don’t offer your customers a touch of luxury who will?

I think most of us stick to the same old stuff, not because we aren’t willing to pay more, but because “everyday stuff” is easier to find. Luxury manufacturers are realizing this and setting up pages on their websites to make finding you - the dealer, easier. Work with these companies that direct their internet business to you.

Become the place customers come for inspiration and great design ideas. Attend shows to find the gems for your showroom. Make your store stand out as cutting edge, and the go to destination in your community. Perhaps you will take a chance and find your inspiration at this month’s Dwell on Design show in L.A.

Until next time, 
Eliana
letters@retailobserver.com

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