The AD Design Show’s signature feature areas of REFRESH, FURNISH, MADE, and SHOPS were replete with luxury design products, many on view for the very rst time in the U.S. There was a large contingent of new exhibitors: 117 overall, 69 of them in the MADE section. Design inspiration continued in the Jenn-Air Master Class Studio, the of cial show theater, which hosted captivating seminars, including a keynote by Architectural Digest Editor-in-Chief Margaret Russell with Reed and Daphne Krakoff. There were also lively and informative sessions with interior designers Benjamin Noriega-Ortiz, Suzanne Kasler, Campion Platt, Vicente Wolf and AD 100 Architect Alexander Gorlin, as well as TV personalities Genevieve Gorder and George Oliphant, and more. Special networking events, demonstrations and tours rounded out the exclusive experience.
According to Susan McCullough, senior vice president, Vornado/ The Mart, “The show has become known as the ‘essential showcase for luxury design.’ This year’s edition not only met this expectation, it went above and beyond. Our exhibitors represented the best in the industry and it’s clear that they brought their absolute finest product to the show floor. This high level of excellence was carried throughout the show, from the insightful, sophisticated programming, to the tremendous caliber of national and international brands.”
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More than 3,800 exhibitors unveiled their latest technologies across more than 2.47 million net square feet of exhibit space. CES 2016 touched every major global industry and
showcased the latest wave of products and technologies that are connecting the world, enhancing lives and solving global challenges. More than 170,000 industry professionals, including more than 50,000 from outside the U.S., were drawn to this high-level business event driving the ever-changing global technology industry.
“At CES 2016 everyone saw that tech is about more than single products and services, it is about improving our world and providing hope for our future. It was awe-inspiring to see traditional and non-traditional ‘tech’ industries meet to brainstorm, partner and collaborate on ways to do business and address global issues,” said Gary Shapiro, president and CEO, Consumer Technology Association (CTA)®, formerly the Consumer Electronics Association (CEA)®. “Technology now touches every facet of our lives, from improving our workouts and the way we sleep, to keeping us safe on the roads and in our homes and even preventing or treating illnesses. CES has cemented its position as the global gathering place for all industries to be wowed by the tens of thousands of ways that technology is changing the world as we know it.”
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By Nick Westergaard
Through the Internet, content marketing, and social media, marketers can now reach more people, more economically, and more easily than ever before. These shifts have leveled the marketing playing eld, enabling even small fries to take on the big guys and win. But on the ip side: with all the new platforms and social networks to master, budget-crunched marketers have more work than ever. And then, few even know how to use these tools in a way that will actually move the needle without compromising their tight budgets or their sanity. But in GET SCRAPPY: Smarter Digital Marketing for Businesses Big and Small, Nick Westergaard gives readers practical solutions for this pervasive problem.
Scrappy is doing more with less. It’s acting like an underdog—whether you are or not—with a determined mindset. It’s about brains more than budget—so scrappy puts strategy first. Scrappy is using questions to spark social conversations and fuel your content creation. And as readers of this book will see, businesses of any type or size can succeed by being scrappy.
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About The Author
Nick Westergaard is the Chief Brand Strategist at Brand Driven Digital, where he works with organizations of all types and sizes—from small businesses to The President’s Council on Jobs and Competitiveness—to build better brands online. His thoughts on social media and marketing have been featured in news sources such as US News and World Report, Entrepreneur, American Express OPEN Forum, and more.
Publisher: AMACOM Books