The 2017 Kitchen and Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, welcomed designers, builders, dealers and suppliers along with 596 exhibitors to Orlando from January 10-12 for what was one of the largest and most successful KBIS events to date. This marked the fourth consecutive year of attendee growth, with a 17% increase in attendance over the previous year. KBIS will return to Orlando and the Orange County Convention Center January 9-11, 2018.
“I’m extremely proud of the entire KBIS team who together brought this show to life and delivered an exceptional experience for our attendees and exhibiting brands,” said Brian Pagel, VP kitchen and bath group, Emerald Expositions. “2017 was one of the largest KBIS shows to date with nearly 600 brands represented, a significant number of which debuted new product innovations at the show. All signs point to a strong year ahead for the kitchen and bath industry. We look forward to bringing the KBIS community together once again in Orlando in 2018,” Pagel stated.
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Las Vegas Market has announced that the overall attendance surpassed last winter’s all-time high, with 13% gains in gift buyer attendance and 3% gains in interior designers, plus traf c increases from categories of strategic growth and from key U.S. regions – Midwest (6%), Southeast (9%) and Northeast (14%). On the resource side, total brands and lines represented topped 4,000 for the rst time ever, solidifying Las Vegas Market’s position as the nation’s fastest growing gift market and the leading home furnishings destination in the western United States.
“Across the board, this was the busiest Las Vegas Market since we launched more than ten years ago,” said Robert Maricich, chief executive officer of International Market Centers. “Winter Market certainly reflected the overall health of the industry, with heightened business activity reported from showrooms across the furniture, home décor and gift categories.”
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By Harry Mills
Information from marketers—whether packaged in TV commercials, banner ads, point-of-purchase promotions, or branding blitzes—has lost its edge on influencing customers. In our Google-driven world, customers overwhelmingly base their buying decisions on information from other sources, like Facebook “likes” from friends and rants from strangers. To regain a persuasive advantage, marketers must be willing and able to adapt their standard recipes for customers’ digitally-altered habits and tastes.
In Secret SAUCE: How to Pack Your Messages with Persuasive Punch, Harry Mills shows how to create marketing messages that stand out in the tsunami of information and capture the attention of online-obsessed customers. To make a decisive impact on buy-in, Mills argues, sales and marketing communications must contain the right mixture of essential ingredients:
• Simple: one central truth, easy to grasp and picture
• Appealing: different, valuable, and personalized
• Unexpected: surprising, intriguing, and seductive
• Credible: trusted, transparent, and verifiable
• Emotional: warm, arousing, and plot-driven
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About The Author
Harry Mills is founder and CEO of Aha! Advantage, an international consulting and training rm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review’s Manage/Mentor program and author of two previous AMACOM books, Artful Persuasion and The Rainmaker’s Toolkit. He divides his time between New York City and Wellington, New Zealand.
Publisher: AMACOM books